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How can I help?

AZ Jewels is a service company dedicated to developing your jewellery business. After 14 years working in the industry, I founded AZ Jewels in order to assist companies on their path to success. Having worked with almost all the actors in the life of a jewel has allowed me to develop a 360° knowledge of their business issues and it made it possible to have them benefit from my expertise. How? By helping them to restructure, by giving them a new vision, sometimes by creating the tools necessary for their activity.

I provide support and advice for company organisation and strategies, corporate communication and CSR for workshops and brands as well as technical documents and material for internal training. Moreover, a passion for estate and vintage jewels has drawn me to missions of research and archives consolidation for brands' Heritage departments.

My work is the fruit of my experience with SME's. One of the advantage of working together is that I address issues from the gouache design to the fitted box. And if ever you need the work of an expert in a connected field, my contacts can help.


Over fifteen crafts and jobs make for a  jewel's life, from the sketch to the fitted case. Feel free to contact me to discuss what we could do together!


Feel free to contact me

to get more detailed information.

I'm available via e-mail, phone and I'm on What'sApp, WeChat and Signal.

My work method:

  • You contact me and present me your project. It can be short or long term. Depending on the project, I may take from 48 hours to a few days to get back to you with a quote.

  • If need be, I will start with an audit of one to two days and then make an assessment of the stakes at play.

  • I then provide a delivrable and may follow up with an in-house or remote support in order to meet the goals we agreed on, based on a specific schedule.

  • Depending on your company's organisation progress satus, I may deliver operating procedures on various subjects as well as documented strategies along the way.

Well-versed in the reality of SME's, I'm ready to assist you for your development.

More importantly, at AZ Jewels the client's confidentiality is paramount

and discretion is central to all our projects.


For BtoB  & Bto C companies

Workshop & dealers' strategy

- business development and organisation

- corporate communication

​- operating procedures

​- staff training


based on your documentation I create the in-house training materials you may need 

Brands & private labels strategy

- launching a new brand

finding a new workshop


- project & events management

- creating conferences & webinars

- staff training


- market research, prospection, export-

- setting up sales action plan

​- tradeshows (preping, setting up, sale and follow-up)

Heritage departments & research

- organisation & research of historical archives

- hallmark and brand research

- exhibition organisation for estate jewellery

English conversation workshop NEW

In groups of maximum 8 within the company, I organise a workshop.

See details below


Upon our first meeting and after you explained your issues and your goals to me, I will issue you a quote. However for your knowledge, here is how my costs split:
Consulting: 1040€ /day excluding VAT
Operational: 520€ /day excluding VAT ; invoicing may be done by the hour depending on the mission.

I will quote according to your requirements and the time needed (short, medium or long-term ; audits and strategic roadmap as well.)

réunion d'affaires

By spring 2023, I'll be launching English conversation workshops dedicated to people in the industry. I started the multilingual lexicon in 2017 and leading English conversation workshop voluntarily in my hometown in Normandy for over a year now. As I have witnessed so many French workshops starting to  work or increase their business ties with countries abroad, it  seemed the right road to go on!

Two options are on hold:

  1. Group workshop of 8 people maximum within your company,

  2. One-to-one conversation at lunchtime or during a coffee.

Words matter and communicating in English is key nowadays. Drop me a line to now more and stay tuned for this new project!

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