CAPABILITIES

How can we help?

Since late 2019, AZ Jewels has been supporting companies in their development across the following areas:

Compliance in France
Structure & organization
Growth strategy and cost analysis
Employer branding & CSR, with a specific focus on workshops
Jewellery project management

Having worked for over fifteen years alongside nearly all stakeholders involved in the life cycle of a jewel, I have developed a 360° understanding of the industry’s operational, strategic, and cultural challenges. This expertise allows me to support companies through phases of structuring, repositioning, and growth, by providing strategic insight, tailored methodologies, and bespoke operational tools.

I work with workshops, brands, colored gemstone dealers, estate jewelry specialists, as well as training departments, schools, and institutions.
As challenges are often cross-functional, I also collaborate with a trusted network of partners to deliver consistent and comprehensive solutions aligned with your objectives.

Work method

1. Initial discussion
A first meeting allows us to clarify your objectives, challenges, and the overall scope of your project.

2. Scope & proposal
Based on your needs, I will either recommend a strategic assessment with an action plan, or design a bespoke mission formalized through a proposal.

3. Diagnosis & deliverables
Once validated, I conduct a structured assessment using tailored tools (questionnaires, interviews, analysis).

Findings are delivered through clear, actionable recommendations and agreed-upon deliverables.

4. Support & implementation
I then support you on-site or remotely to deploy the defined actions: strategy, structuring, business development, deliverables, and targeted introductions.

01 DISCOVERY CALL

02 ASSESSMENT

03 ACTION PLAN AND ROAD MAP

04 OPERATIONAL

Well-versed in the reality of SME's, I'm ready to assist you for your development. More importantly, at AZ Jewels the client's confidentiality is paramount and discretion is central to all our projects.

Our services

for B2B or B2C compagnies

Workshops

Growth

Market research, prospection, targeting new markets
Administrative organisation
Cost effectiveness
Connecting with suppliers

Three main services focused on French CSR

Diagnostic and action plans
Consulting on HR & CSR matters in the workshop
Creation of tools and operating procedures

Gem dealers

Growth

Market research, prospection, targeting new markets
New market entry
Setting up sales action plan
Connecting with brands (specs)
Tradeshows (preparation, setting up, sale, breaking down and follow-up)

Nota. No slots available for this offer in 2026.

Brands

Growth

Market research
Sales action plan
Launch
Supply chain : finding suppliers, dealers or new workshops (based on your specs)
Trade and private shows (preparation, setting up, sale, breaking down and follow-up)

Strategy & organisation

Advising in launching a new brand
Structuring your offer
Project & events management
Creating conferences & webinars
Staff training
Webinar and conference creation

Pricing

Pricing depends on the project we are going to work on, its importance and the duration of our collaboration.

Pricing will depend on the offer you select, please give us a call to discuss further your project!

Request our presentation

ARMELLE DE BLANCHARD

Paris-based jewellery consultant

After studying languages at La Sorbonne, Armelle lived in New York and Tokyo, where she explored different professional paths. Although raised close to the jewellery world through her family, she chose to find her own way into the industry, which she did in 2008.

Two defining experiences, one within a signature jewellery brand, the other in a Parisian workshop, shaped her understanding of both creation and production.

Today, she works as a jewellery consultant, supporting brands and workshops in their development. She also designs English conversation workshops for the trade, gives lectures, and assists craftspeople in navigating their careers.

English Conversation
Workshop

In the spring of 2023, I've launched English Conversation Workshops dedicated to people in the industry in France only (for now).

I started the multilingual lexicon in 2017 and have lead English conversation workshops voluntarily in my hometown in Normandy for over a year now. As I have witnessed so many French workshops starting to work or increase their business ties with countries abroad, it seemed the right road to go on!

Two options are available:

Group workshop of 8 people maximum within your company, 10-lesson pack,
One-to-one conversation at lunchtime or for coffee, 10-session pack.

Words matter and communicating in English is key all across the supply chain.

Over fifteen crafts and jobs make for a jewel's life, from the sketch to the fitted case. Feel free to contact me to discuss what we could do together!

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