EXPERTISE
Since late 2019, AZ Jewels and its trusted network of partners has supported the growth of gem dealers, workshops, brands and estate jewelry specialists across the following areas:
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Compliance in France
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Structure & organization
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Growth strategy and cost analysis
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Employer branding & CSR (for French workshops only)
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Jewellery project management
Having worked for over eighteen years alongside nearly all stakeholders involved in the life cycle of a jewel, I have developed a 360° understanding of the industry’s operational, strategic, and cultural challenges. This expertise allows me to support companies through phases of structuring, repositioning, and growth, by providing strategic insight, tailored methodologies, and bespoke operational tools.
HOW DO WE OPERATE?
EXPERTISE and COMMON SENSE. Observe, listen, analyse, synthetise to act pragmatically and transparently with your business’ interest at heart.
01
DISCOVERY CALL
02
ASSESSMENT
03
ACTION PLAN AND ROAD MAP IF NECESSARY
04
CONSULTING - PROJECT MANAGEMENT - PROBLEM SOLVING
Well-versed in the reality of SME's, I'm ready to assist you for your development. More importantly, at AZ Jewels the client's confidentiality is paramount and discretion is central to all our projects.
Our services
for B2B or B2C compagnies
Our services may unpack by packaged missions or by custom missions. We are happy to give you a better insight into what we can assist with via a phone call, a meeting or a quick email exchange.
JEWELLERY WORKSHOP SPECIFIC OFFERING
Employer Branding from a CSR Perspective
If human resources management has not yet been fully addressed within your workshop - or if you are looking to better understand the social responsibility challenges linked to your growth - this two to three-day assessment is designed for you.
Together, we will review your current organisation, team structure, management practices and HR priorities in relation to your business ambitions. We will also identify the key CSR considerations relevant to your workshop, helping you build a more responsible and sustainable approach to growth.
By the end of the session, you will have:
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A clear and structured HR vision aligned with your growth objectives
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An initial assessment of your workforce organisation and management priorities
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A practical understanding of the relevant CSR challenges for your business
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A tailored action plan for the short and medium term
This employer branding support will give you the clarity and tools needed to make informed people-management decisions as your workshop evolves.
Investment: 2.700€ excl. tax.
One to two days on site minimum.
Prospecting & Business Development
Prospecting is essential to sustaining and developing your workshop’s activity. This focused five-hour session will help you establish a simple, effective and practical approach that you can implement independently.
Together, we will define a prospecting method tailored to your workshop, clarify your priority targets and organise your existing contacts into a clean, usable database.
By the end of the session, you will have:
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A structured prospecting approach adapted to your business
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A cleaned and prioritised contact database
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Clear target profiles and outreach priorities
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A 12-month action plan to guide your business-development activity
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The tools and confidence to continue prospecting independently
Your expertise is your most powerful asset. This session provides the structure, consistency and momentum needed to turn it into sustainable commercial opportunities.
Investment: 560 € excl. tax
On-site and remotely.
Operational Toolkit for Workshops
This practical toolkit includes 17 operational templates, complemented by four bonus documents, to support the development, organisation and professionalisation of your workshop as a supplier.
Designed specifically for jewellery businesses, it provides practical tools to help you:
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Prepare clear, consistent and professional quotations
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Organise workflows, workstations and day-to-day workshop operations
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Strengthen administrative and operational processes
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Gain an initial understanding of relevant CSR expectations and requirements
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Build a more structured foundation for sustainable growth
The toolkit is available in French.
To receive the detailed list of documents and learn more, please contact us.
Investment: 520 € excl. tax
JEWELLERY BRAND SPECIFIC OFFERING
Business & Marketing Brand's Growth Assessment
Whether you have just launched - or are preparing to launch - your jewellery project, this one-day strategic assessment provides a valuable opportunity to step back, clarify priorities and define the path ahead.
Together, we will review every key aspect of your business development: brand positioning, product offering, target market, sales channels, operations, communication and growth opportunities.
By the end of the session, you will receive:
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A clear and structured overview of your project
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A visual mind map of your strategic priorities
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A tailored action plan with concrete next steps
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A practical framework to guide your short- and medium-term decisions with confidence
Investment : 2.000€ excl. tax
One day on site minimum.
ONGOING STRATEGIC SUPPORT
Following your initial assessment - or any other assignment we undertake together - you may require further support as your business develops.
Depending on your needs, our collaboration can take several forms: occasional consulting calls, support in identifying key stakeholders for your supply chain, including more complex or specific requirements, or a structured monthly engagement over a minimum period of three months.
Where relevant, you may also benefit from access to my professional network, helping you connect with the right experts, suppliers and partners to support your project.
This flexible approach ensures you receive the right level of guidance at each stage of your development.
Investment : upon request
Terms: daily, weekly, and monthly, with the option of accessing our network for an initial collaboration of at least three months.
Operational Toolkit for Brands
This comprehensive toolkit includes 17 operational documents, complemented by four bonus resources, designed to support the structured development of your jewellery brand.
It provides practical guidance and essential insights into:
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The specific requirements of precious-metal management in France
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Jewellery workshop practices and production organisation
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Quality-control standards and best practices
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Supply-chain management and supplier coordination
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A cost-analysis fact sheet and a practical methodology for calculating and monitoring costs
Available in both French and English, this toolkit helps you establish stronger operational foundations, improve control over production and quality, and make more informed business decisions.
To receive the detailed list of documents, please contact us.
Investment : 560€ excl. tax
À PROPOS
Armelle de Blanchard is a Paris-based French jewellery professional working at the intersection of strategy, creativity and operations. She supports jewellery workshops and brands in their development - from strategic thinking through to practical implementation - drawing on experience in manufacturing, team training and business development.
Through AZ Jewels, Armelle brings a distinctive approach to jewellery: understanding craftsmanship, materials and markets in order to turn a brand vision into robust, desirable and achievable projects.
Her expertise includes brand strategy, market entry, collections, sales journeys, supply chains, compliance and sustainability challenges.
She also contributes to knowledge-sharing by designing and delivering MBA-level courses and content at the Haute École de Joaillerie, focusing on management, organisational transformation and the jewellery industry.
Fluent in French, English and Italian, she also has a strong understanding of Japanese and Chinese cultural and business etiquette. Polishing is her preferred craft within jewellery-making. She brings a discerning and informed perspective to craftsmanship, innovation and the transformations shaping the future of fine jewellery.