CAPABILITIES
How can we help?
​Established in 2019, AZ Jewels is a service company dedicated to developing your jewellery business. After over 15 years working in the industry, I founded AZ Jewels in order to assist companies on these specific themes:
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Project management and developmen
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Growth & organization
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Cost optimization
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Employer branding in light of CSR requirements (dedicated offer for French workshops only)
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Having worked with almost all the actors in the life of a jewel has allowed me to develop a 360° knowledge of their business issues and it made it possible to have them benefit from my expertise. How? By helping them to restructure, by giving them a new vision, sometimes by creating the tools necessary for their activity.
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I work with workshops, brands, gem or estate jewellery dealers as well as schools and institutions.​ But how exactly?
Work method
How does it work ? You reach out to me and present your project — whether it’s short or long term.
Depending on its complexity, I usually get back to you with a quote within 48 hours to a few days.
A short term project like a supply chain issue may be dealt with pretty quickly.
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A longer project may unfolds as follows :
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We organise a quick discovery call in order to figure out the issues at stake and weigh all the necessary information.
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If needed as it is in most cases, we can start with a one or two-day audit to assess the key challenges and opportunities.
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I then provide a deliverable tailored to your goals : an action plan, roadmap and other files to sustain the project if needed.
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Depending on your company's organisation, we may continue our collaboration with an in-house or remote support based on a previously agreed set schedule. It may go from a weekly call to a few days spread over a number of months alongside your company.
Depending on where your company stands in its development, I may also deliver operating procedures and strategic documentation along the way.
I work either on-site or remotely, depending on the project and what we agree upon.
I commit to meeting deadlines and producing the expected deliverables — whether it’s documents, workflows, or concrete action plans.
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When necessary, I can jump in on short notice or support you during special events or trade shows, even on weekends, provided we plan it ahead of time. I’m known for being solution-oriented: if you bring me your questions, I’ll bring you answers — and we’ll implement them together.
01
DISCOVERY CALL
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AUDIT
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ACTION PLAN AND ROAD MAP
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OPERATIONAL
Well-versed in the reality of SME's, I'm ready to assist you for your development. More importantly, at AZ Jewels the client's confidentiality is paramount and discretion is central to all our projects.
Our services
for B2B or B2C compagnies
Workshops
Growth
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Market research, prospection, targeting new markets
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Administrative organisation
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Cost effectiveness
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Connecting with suppliers
Three main services CSR
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Diagnostic and action plans
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Consulting on HR & CSR matters in the workshop
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Creation of tools and operating procedures
Gem dealers
Growth
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​Market research, prospection, targeting new markets
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New market entry
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Setting up sales action plan
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Connecting with brands (specs)
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Tradeshows (preparation, setting up, sale, breaking down and follow-up)
Nota. No slots available for this offer in 2025.
Brands
Growth
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​Market research
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Sales action plan
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Launch
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Supply chain : finding suppliers, dealers or new workshops (based on your specs)
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Trade and private shows (preparation, setting up, sale, breaking down and follow-up)
Strategy & organisation
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Advising in launching a new brand
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Structuring your offer
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Project & events management
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Creating conferences & webinars
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Staff training
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Webinar and conference creation
Pricing
Pricing depends on the project we are going to work on, its importance and the duration of our collaboration.
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Pricing will depend on the offer you select, please give us a call to discuss further your project!
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ARMELLE DE BLANCHARD
Paris-based jewellery consultant
After studying languages at La Sorbonne, she lived in New York and Tokyo and explored different fields. Although her mother ran a jewellery workshop as CEO, Armelle initially felt joining the family business would have been too easy (which, in hindsight, wasn’t). She eventually found her own path into the jewellery world in 2008.
Two major experiences shaped her career: one with a signature brand, the other in a Parisian workshop. Today, she works as a jewellery consultant.
She also created English conversation workshops tailored to the trade, gives corporate lectures, and supports craftspeople in their job searches.
English Conversation
Workshop
In the spring of 2023, I've launched English Conversation Workshops dedicated to people in the industry in France only (for now).
I started the multilingual lexicon in 2017 and have lead English conversation workshops voluntarily in my hometown in Normandy for over a year now. As I have witnessed so many French workshops starting to work or increase their business ties with countries abroad, it seemed the right road to go on!
Two options are on hold:
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Group workshop of 8 people maximum within your company, 10-lesson pack
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One-to-one conversation at lunchtime or for coffee, 10-session pack
Words matter and communicating in English is key nowadays.
Over fifteen crafts and jobs make for a jewel's life, from the sketch to the fitted case. Feel free to contact me to discuss what we could do together!