How can I help ?

After 12 years working in the jewellery industry, I founded AZ Jewels in order to support companies in their communication and organisation. Having worked with almost all the actors in the life of a jewel has allowed me to develop a 360° knowledge of their business issues and it made it possible to have them benefit from my expertise. How? By helping them to restructure, by giving them a new vision, sometimes by creating the tools necessary for their activity.

I provide support and advice for internal communication, communication strategies, technical documents and material for internal training, marketing strategies and heritage departments and events organisation. I may also assist in any cross-culture situations: business or training wise.

In order to clarify how I operate, here are the general few steps we'll take together:


Over fifteen crafts and jobs make for a  jewel's life, from the sketch to the fitted case. Feel free to contact me to discuss what we could do together!


Feel free to contact me

to get more detailed information.

I'm available via e-mail, phone and I'm on What'sApp, WeChat and Signal.

  • You contact me and present me your project. It can be short or long term. Within 48 hours I get back to you with a quote.

  • If need be, I may start with an audit of one to two days and then make an assessment of the stakes at play.

  • I then provide in-house or remote support in order to meet the goals we agreed on, based on a specific schedule.

  • Depending on your company's organisation progress satus, I may deliver operating procedures on various subjects as well as documented strategies along the way.

Well-versed in the reality of SME's, I'm ready to assist you on the road to your development. More importantly, at AZ Jewels the client's confidentiality is paramount and discretion is central to all our projects.


B to B

I can work with a variety of specific organisation issues relating depending whether you are a :

  • workshop

  • dealer

  • laboratory

  • private brand

For example:

  • Implementing responsible practices in workshop because you have started the RJC certifications.

  • You then need to implement responsible pratices in the workshop, and in the brick-and-mortar shop too, are at the heart of today's customers concerns. It not only is a necessary path to take, but it is also a complicated one considering SME's aren't generally staffed for conducting these types of changes, I can help on a short-term basis.

  • Overhaul of creative archives is a sprawling yet fascinating project which I have come to master. Through a thorough diagnostic of your needs and target deliverables, we can built the project together. Be it for a regular classification or an exploration through not only your gouache designs but also the estate pieces, the brand's makers, eras, numerotations and signature.

  • You are a brand and you need to organise your projects: several pieces are manufactured by various workshops and you don't have a thorough knowledge of the whole manufacturing ? You need operating procedures which I can help you build!

These missionss tackle various problems which I'm happy to you solve. Let my expertise guide  you to further develop the company in which you have put all your energy, talent and passion to build.

Depending on the issues and the needs, I may put my address book to use in order to better answer your problematic.




Workshops are now more and more asked to level up with RSE and corporate communications their customers uphold. I've already helped a 70+ company create their communication departments by creating their social networks accounts, company journal, organising events and creating the on-boarding process with a welcoming booklet. This went along the trade shows backing and prospection issues. A 360° strategy on a SME level as it were.


Your are at a loss with your corporate communication in the workshop? You need to elaborate on your brand's identity or you need to analyse your website against your targets and market whilst learning how to start on Instagram?

Your company has never launched an on-line communication and you need an assessment of what there is to do as well as guidelines in order to implement your strategy ? I can help you with that, give you  and leave you the keys. In so doing, I can also provide a trusted partner for a new logo and website designs.

Well-versed in issues of small businesses and their specific caracteristics within our industry, I'll strive to make it happen for you and your team. The side of the business that bore you are the ones, I love organising!



B to B

corporate communication

operating procedures

staff training


project management

organisation & research of historical archives

events management


press review

editorial strategy, writing &translation

market research & prospection

prospection & trade show (preparation, installation and follow-up) backing

export support