We are in business to assist the players of the jewellery trade in the creation or consolidation of their development strategies, the structuring of their organisation, and the promotion of their heritage, with method and with the proper tools.
Armelle de Blanchard, AZ Jewels Consultant
Find the right words.
Use the right tools.
How do you build trust and passion for a job well done between a brand, its suppliers, and all the players involved in the same project? By speaking the same language!
As a communication & export manager in a Parisian jewellery workshop, I faced a significant challenge: the lack of comprehensive and reliable resources about the trade, available in both English and Italian. I needed these resources on a daily basis.
After researching online with little success, I decided to create the AZ Jewels Lexicon in 2017 — my own technical multilingual word database. What started as an Excel worksheet soon blossomed into an on-line project, thanks to the work of Giuseppe Benedetti.
Three years later, I founded my own business, and we built it around the lexicon. We’ve since added a jewellery events calendar and other useful trade-related information, all of which will continue to grow over time.
You create stunning jewellery and know your craft inside out, but you may not have the time or expertise to tackle everything else.
Whether you’re launching a new workshop and are unsure about all the details, or you’re in the process of launching your brand, you need a copilot for your business to help you regain peace of mind on a daily basis.
Structure, strategy, impact : let me help ! I assist the players of the jewellery trade from the gouache design to the fitted box, from A to Z.
Armelle.
Paris-based, working internationally
Services
You will find more details in the Capabilities section. However here is an overview of the services I can provide. Depending on you your needs, I may also make a quote on another specific matter.
Specifically dedicated to jewellery workshops in France or Italy : Employer Branding from a CSR perspective.
Specifically dedicated to brands : strategy and organisation whilst opening my address book.
How it's done ? Assessment, action plan and support according to your needs.
Growth : all aspects of growth can be tackled together whether you a workshop, a brand, a dealer or an institution.
Contact us for more details !
Ethics & governance
Today more than ever, talking about one's company values has become a corollary to corporate offers. Working for someone or for oneself cannot just be about being business-oriented and passionate.
Our values are both professional and personal. Integrity, open-mindedness, collaboration, adaptability and discretion are what guide our activity in order to respond to our customers' issues and needs.
A spot-on motto, carved by Brigette Hyacinth, says "work for someone who appreciates your ideas, loyalty and hard work". Extra care, practical sense and spirit of enterprise also allow me to work on the resolution of your problems and the implementation of solutions.
They trust AZ Jewels:
