Welcome to

AZ Jewels

dedicated services to the jewellery industry

Whether you are a craftsperson, a salesperson or a project manager in the jewellery or watchmaking trades, you have our attention. This platform's mission is to offer a selection of tools and services to help you go through your day's work.

We offer a variety of services for small businesses, brick-and-mortar shops and workshops for their communication & marketing strategies as well as their business development worldwide.


We have also created a multilingual lexicon, put up a worldwide trade's calendar and will add new features as time go by. The lexicon will help you develop projects using the proper key words for manufacturing, selling and promoting jewellery and watches in your target languages.

AZ Jewels is still in progress, check our website regularly to see what's new!

We are in business to assist the players of the gemstone, jewellery & watchmaking trades to uphold their competitive advantages abroad, with method and with the proper tools.

Armelle de Blanchard



Founder & language stickler

She's been working in the jewellery industry for over ten years with two significant experiences: one for a signature brand and another for a jewellery workshop in Paris.

G. Benedetti.jpg


CTO & Italian guarantor

A Senior Quantitative Valutations Analyst, he holds a PhD in Mathematics and is incidentally well-versed in computer languages. He is the full-stack developper of both the lexicon and the calendar.

Speak  with confidence. Work with the right tools.

How do you build trust and passion for a job well done between a brand, its suppliers and all the players involved in the same project? The answer is: by speaking the same language!

AZ Jewels started as a multilingual lexicon thanks to Armelle de Blanchard and Giuseppe Benedetti.

A communication and export manager in a jewellery workshop, Armelle was confronted with a clear lack of complete and verified resources on the trade on a daily basis so she decided to create a technical translation on-line word entry.


From an excel worksheet, sprung an on-line project... Giuseppe, a financial engineer also well-versed in computer languages, built the digital environment for the lexicon.

It then appeared logic to add features to this vocabulary tech supply and AZ Jewels Lexicon gave way to AZ Jewels Tools.

We hope resorting to our services will help you develop your business abroad and we look forward to getting your feedback.

Our values

Talking about a company's values is not just something trendy.

Today more than ever, it's also a way to see one another's philosophy. Working for someone or for oneself cannot just be about being business-oriented and passionate.

Our values come as a result of our work experiences, here they are.

We have one motto, carved by Brigette Hyacinth: "work for someone who appreciates your ideas, loyalty and hard work."








Want to know more? Hit 'contact' and drop us a line!

© AZ Jewels -  2021 All rights reserved

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