Welcome to

AZ Jewels

dedicated services to the trade



Paris-based jewellery consultant

After Language Studies in la Sorbonne, she lived in NY and Tokyo and started to work for the jewellery industry in 2008. Two significant experiences mark her career: one for a signature brand and another for a workshop in Paris. Now a jewellery advisor, she also happens to run English conversation workshops in her hometown in Normandy.

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Honorary CTO

A Senior Quantitative Valutations Analyst, he loves out of box co-creation projects at both work and home. He is incidentally well-versed in computer languages and he coded both the lexicon and the calendar.

Find the right words.
Use the right tools.

How do you build trust and passion for a job well done between a brand, its suppliers and all the players involved in the same project? By speaking the same language!

A communication & export manager in a Paris' jewellery workshop, I was confronted with a lack of comprehensive and verified resources on the trade in English and in Italian and I needed them on a daily basis. I researched on-line and couldn't find convincing data so I created my own technical multilingual on-line word entry. From an excel worksheet sprung an on-line project built by Giuseppe.

Three years later, I started my own business and we added a jewellery events' calendar and useful information about the trade that will be enriched over time.


​You create stunning jewellery and perfectly know your way around it but you don't have much time or expertise to do the rest? Let me help you with that! I assist the players of the jewellery trade from the gouache design to the fitted box.

>> Business development & management

Communication strategies - Archives & Shows

We are in business to assist the players of the gemstone, jewellery & watchmaking trades with their corporate communication and with upholding their competitive advantages abroad, with method and with the proper tools.

Armelle de Blanchard

Ethics & governance

Talking about a company's values is not just something trendy.

Today more than ever, it's also a way to see one another's philosophy. Working for someone or for oneself cannot just be about being business-oriented and passionate.

Our values revolve around the goal of offering the come as a result of our work experiences: challenge, goodwill, trust, collaboration, open-mindedness and integrity. They are invaluable in the context of building business ties around the world.

There's a lovely motto, carved by Brigette Hyacinth that says "work for someone who appreciates your ideas, loyalty and hard work". Well that is exactly how I see it!

They trusted AZ Jewels

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Care to trust us with your next project?